UNPRODUCED CONCEPT
Agency: Area 23
Role: Copy lead
TEAM
Design lead: Marta Mugica Telleria
For patients with multiple myeloma, the fight often becomes their entire identity. Many lose interest in the joys and adventures that once defined them, focusing instead on the disease.
This campaign reawakens that sense of possibility. With BLENREP, which can offer up to 36 months of progression-free survival, patients can look forward to more — more moments, more memories, more life.
No matter where they are in their journey, the message is simple: Your adventure doesn’t have to end.
Concept presented internally; not produced.
