LEAVE BEHIND
WALL CLING FOR DOCTORS’ OFFICES
Agency: Area 23
Role: Copywriter
TEAM
Copy lead: Richard SanFillippo
Design lead: JC Padilla
Art director: Marta Mugica Telleria
Patients with COPD often face worsening symptoms triggered by environmental and seasonal factors. To help healthcare providers stay proactive, the Seasons of COPD initiative equips them with educational materials and resources tailored to each season, starting with fall and evolving throughout the year.
These resources help HCPs identify common triggers, protect their patients from exacerbations, and integrate disease management information about BREZTRI into timely, relevant conversations.
As copywriter, I collaborated with the creative and medical teams to develop clear, empathetic messaging that translated clinical data into accessible, seasonally focused storytelling.
