UNPRODUCED CONCEPT
Agency: Area 23
Role: Copy lead
TEAM
Design lead: Marta Mugica Telleria
What would you do with an extra three years of good health?
With BLENREP, offering up to 36 months of progression-free survival, patients with multiple myeloma have the opportunity to rethink what’s possible.
This campaign concept centers on an emotional video series featuring real MM patients. We’d ask each to share their plans for the future, then ask them to reimagine those plans if they knew they had three additional years of remission. Their reactions would form the heart of the storytelling: genuine, hopeful, and deeply human.
The series would launch with digital films, then expand into podcasts, patient brochures, and OOH ad wraps, meeting patients wherever they are and inspiring them to envision a new chapter of life made possible with BLENREP.
