Agency: In-house
Role: UX writer
pel·o·ton - noun - The main field or group of cyclists in a race.
Peloton is a fitness technology company that brings the energy of live and on-demand studio workouts to users through their Bike, Tread, and App.
As lead UX writer, I collaborated closely with Marketing, Research, Design, and Engineering to craft clear, motivating copy and seamless navigation across Peloton’s website—helping users find the right products, join classes, and stay engaged throughout their fitness journey.
I wrote the copy for various landing pages, including the homepage.
Delivering exercise equipment can be tricky. We built our delivery scheduler to be as seamless and easy-to-use as possible…
even if something goes wrong.
My copy touched every touchpoint.
