CREDITS
Agency: In-house
Role: Copywriter
Copy lead: Scott Rosenblit
Design lead: Ariana Ross
Designer: Jessica Gluck
Designer: Maddy Avino
Designer: Jason Perez
Animator: Hana Song
Nutrafol is a wellness brand offering personalized, science-backed solutions for growing thicker, healthier hair.
As copywriter, I developed messaging across social, email, and out-of-home channels, ensuring a cohesive brand voice that balanced authority with approachability.