Agency: Area 23
Role: Copywriter
TEAM
Copy lead: Richard SanFillippo
Design lead: JC Padilla
Art director: Marta Mugica Telleria
TRIXEO has demonstrated its ability to prevent COPD exacerbations and deliver best-in-class mortality data. To highlight findings from a new in silico lung-deposition study presented at the European Respiratory Society (ERS) Congress, our team developed an immersive educational video illustrating how TRIXEO reaches deep into both the small and large airways.
As copywriter, I collaborated with the creative and scientific teams to craft a clear, compelling narrative that translated complex data into a visually engaging, easy-to-understand story for healthcare professionals.