$1 pizza is a good thing. Make that a great thing. How can New York’s 2Bros Pizza get the attention and loyalty it deserves?
We'll build a community around $1 cheesy deliciousness; a sisterhood, a brotherhood, a pizza loverhood.
To promote our pizza loverhood, we'll reach New Yorkers with something they use every day–the metro. The ads are an invitation to go online and pledge to Alpha Pizza Pi.
Consumers will go online to check out 2Bros events, learn more, and pledge.
New pledges get to choose their welcome swag
With their membership card, pledges benefit when they go to 2Bros.
Free pizza on Bros Day, access to Alpha Pizza Pi events, and a chance to become Pledge of the Week.
STUDENT WORK: Miami Ad School - New York
Art Director: Malika Reid